Compassion In Action

Healthcare that breaks down barriers.

project overview ↓

2025

Lumira Healthcare

As a Federally Qualified Health Center and for more than 50 years, Livingston Community Health was a brand with a name rooted in place—one place. It quickly gained momentum, becoming a growing healthcare network with 10 locations serving communities through comprehensive care accessible to patients and families who often face financial, cultural, language and transportation barriers. The organization had evolved and expanded. The name and identity surrounding it had not. We partnered with Livingston Community Health to create Lumira Healthcare: a brand with the warmth to feel familiar, the scale to support continued growth and the clarity to work across every point of care.

Rooted in the ideas of light, clarity, and guidance around a growing healthcare system with accessibility at the heart of the organization, we created a comprehensive brand system brought to life across every expression from logo to color palette, graphic elements, photography, illustrations, and more. Designed to feel welcoming, optimistic, and scalable, it created a consistent experience across all 10 locations and a wide range of patient touchpoints, from the website and environmental signage to clinical materials, collateral and digital/social communications.

project focus

Art Direction, Activation, Branding, Media Campaign, Photography, Positioning, Social Media, Visual Identity, Website

agency/studio

Noble West

role

Designer

team

Matthew Grier - Creative Director
Vincent Phung - Designer (Social)
Noah Roper - Group Account Director
Emma Tinloy - Senior Account Supervisor