Podium Pedigree

Pushing potential further.

project overview ↓

2025

FOX Factory

For over 50 years and counting, FOX remains a powerhouse in suspension innovation, driven by the purpose of pushing potential further by giving athletes and riders the winning edge in racing. Leading is where they belong. Hailed as the king of All-Mountain, the latest evolution of the FOX 36 brings big fork energy with Enduro feel. A new generative chassis design, increased bushing overlap, and a compliant air spring combine to create a fork that meets the growing demands of All-Mountain riders pushing their bikes harder through rougher terrain.

Building upon the 36's strong reputation amongst riders and the mountain bike industry, I designed and developed a rider-focused campaign to promote the upcoming product launch—one that exemplifies the same aggressive nature and hard-hitting attitude that the fork has become renowned for. This includes the use of dynamic riding imagery, compositions, and a bold typographic treatment to create an engaging visual design system.

project focus

Product Launch Campaign, Digital, Paid Endemic

agency/studio

Freelance

role

Creative Lead & Designer

team

Josh Fehr - Creative Director
Chuck George - Art Director