MICD — Guiding mayors to purposeful, positive city transformation.

Credits / roles

Agency: MODE
Account Lead: Katie Hisle
Assoc. Art Director: Josie Shaffer
Lead Designer: Aaron Kvarfordt

OVERVIEW

As a leadership initiative of the National Endowment for the Arts in partnership with the United States Conference of Mayors, the Mayors' Institute on City Design (MICD) helps mayors from coast-to-coast overcome challenges facing their communities. Through collaborative in-person sessions, educational programs, and online resources, MICD is improving people's lives through design by shaping cities that are resilient, livable, and thriving.

APPROACH

To further support MICD's purpose, I developed a cohesive design system across a wide range of printed material. The system is constructed using a grid-based layouts with color blocking and typographic hierarchy, all without the use of photography. This included collateral for both internal and external use including but not limited to briefing/meeting summary booklets, program flyers, pamphlets, folders, and more.

Spiral bound meeting summary and briefing booklet covers.

Green folder with various pieces of MICD printed collateral.

MICD Just City Mayoral Fellowship white paper about directly tackling racial injustice in cities through planning and design interventions.

Dot and grid pattarns on purple, orange, lime green, and teal paper stock.

Lime, teal, dark blue, and orange business cards laying in a grid.

Complete set of various printed collateral for MICD including a ringed binder, note cards, name tag, and a folder.

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