Boar's Head Brand — More than a delicatessen, a fifth-generation legacy.

Credits / roles

Agency: MODE
Animation: Aaron Kvarfordt
Copywriter: Becca Muncy
Designer(s): Aaron Kvarfordt & Alexia Dutriz
Integrated Producer: Chelsea Gorlaski
Photographer: Maxim Vakhovskiy
Social Content Coordinator: Shannon Foster

OVERVIEW

Since 1905, Boar's Head's unwavering commitment to quality and craftsmanship has established the brand to be more than a delicatessen. Boar's Head maintains their reputation as a maker of finely crafted foods through time-honored recipes—every product is made from the finest ingredients sourced from around the world.

APPROACH

As part of Boar's Head's Digital Agency of Record team, I got to help shape the digital ecosystem and brand experiences that embody the quality and craftsmanship that have defined the brand for over a century. On a nationwide scale, our efforts focused on developing integrated campaigns for new products and digital experiences for culinary inspiration. We also unified messaging across channels (paid and organic consumer activation efforts) to develop consistent and crave-worthy content their fans have come to enjoy from the gold standard in deli.

Honey, papikrika, onion, and sweet bbq sauce spread that makes the flavor of Boar's Head Swee B's Honey Barbeque Chicken Breast.

Boar's Head cheese types categorized by texture.

Clipping collage of deli meant, cheese, and sandwiches.

Social post asking customers to use emojis to say what they are going to be for Halloween.

Product testimonial featuring various hummus flavors.

Meat and cheese charcuterie board of Boar's Head products.

Image grid featuring social media posts from Boar's Head.

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